Diffusion – Of Ideas, Infections and Innovations

Ideas, Riffs And (Some) Noise On All Things Marketing. Branded

Quick Read: Why do certain ideas spread faster than others?  Diffusion – a social process where people talk to people is still the way that ideas and inovations spread. Stories from diverse fields like health care and ethnic foods provide further evidence.  

Did you know the story of the humble Doctor’s coat?

Till a major part of the 19th century, a doctor’s coat used to be black in color. Why? Because a visit to a doctor had an air of ‘finality’ attached to it, almost like the solemn nature of a funeral. As per this historical account, until the late 19th century, seeking medical advice was usually a last resort and frequently a precursor to death. The reason? Poor hygiene standards in medical practice.

In fact, back in those days,  a doctor’s badge of a busy practice was their black coats stiffened with blood and remains of previous operations…

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