Originally posted on Digital Business:
The pace of business continues to change and move faster and faster. That is clear and it requires that we have a world that understands and enables that. Faster, more predictable ways of creating and changing technology are no longer a nice to have — they decide which of us…
Originally posted on Deepak verma:
The October anniversary of Hurricane Sandy — which knocked out power in over 8,100,000 homes in 17 states and was the second-costliest hurricane in U.S. history — has served as an opportunity to reflect on how we view our power grid. The practice is important. Stephen Lacey provided some of…
Originally posted on Digital Business:
This is not all about data. At the end of the day, customers will expect a great (unified) experience across multiple channels. While it takes data to know the customer and systems to remember them, only great experiences lead to amazing service. If I call you, I reasonable expect you…
Channels Google+: Where it came from and where it’s headed APRIL 25, 2014 8:55 PM • KIA KOKALITCHEVA Yesterday, Google+ leader Vic Gundotra announced he was leaving Google and that engineering vice president David Besbris will be replacing him as senior vice president of Social. Since Gundotra left very little clue as to his next…
Influencers: Choose Brand Associations With Caution. Building influence online and offline is hard work. At the center of becoming influential, is the ability to earn trust within your community. This trust becomes the catalyst for getting things done. This trust is displayed by CEOs leading businesses, educators guiding students to higher levels of enlightenment –…
Originally posted on The Baseline Scenario:
By James Kwak There is a common phenomenon in legal disputes over the value of something, be it a company, a piece of land, or a person’s expected lifetime earnings. Each side hires an “expert” who produces an estimate based on some kind of model. And miraculously, every single…
Originally posted on Riffs on technology, marketing & culture:
Quick Read: Why do certain ideas spread faster than others? Diffusion – a social process where people talk to people is still the way that ideas and inovations spread. Stories from diverse fields like health care and ethnic foods provide further evidence. Did you know the story…
Imagine you found a lamp with a magic genie inside who offered to grant you an extra million dollars in lifetime earnings. To get it, you simply have to do one thing: ask. Sound ludicrous? It turns out you don’t even need the genie. In his book “Business Brilliant,” Lewis Schiff writes that three out…
Originally posted on The Baseline Scenario:
By James Kwak Last week, the Wall Street Journal highlighted a Federal Reserve report on total household net worth. Surprise! Americans are richer than ever before, both in nominal and real terms. At the same time, though, wealth inequality is increasing from its already Gilded Era levels. The main…
Originally posted on Riffs on technology, marketing & culture:
Quick Read: Value as a concept to a consumer has 2 key dimensions: perceived benefit and perceived cost (of a product). But the moment a third dimension called ‘availability’ is introduced, the equation becomes intriguing and interesting, especially when the former is limited – in reach…
Originally posted on Riffs on technology, marketing & culture:
Quick Read: Value as a concept to a consumer has 2 key dimensions: perceived benefit and perceived cost of a product. But the moment a third dimension called ‘availability’ is introduced, the equation becomes intriguing and interesting, especially when the former is limited – in reach or time. Imagine someone unboxing a case of…
The Gothard Group, LLC 